‘Shareables’ does what it says it does. It simply shares what has enriched our thinking as we work on our clients’ brands in our Dean Street studio. It's a nourishing archive of brain food and inspirational stories to ponder.
Happy sharing.
Proud history
Nothing stands the test of time quite like the five interconnected rings that make up the Olympic logo. The embodiment of so much meaning today, what did Pierre de Coubertin have in mind when he presented his original hand-drawn design in 1912?
How do you take the most iconic brand in the world and evolve its identity for the future – connecting the Olympics with audiences in new, more impactful ways. Being a curious brand studio, of course we delved into this exciting brand story.
Great thinking! Each of the 5,084 gold, silver and bronze medals contains an 18-gram hexagonal chunk of iron from the Eiffel Tower – removed and preserved from numerous renovations. Innovative recycling idea right here.
How to transform a Paris arena from a Taylor Swift concert into an Olympic venue of two Olympic-sized swimming pools using 20 trucks and 47 tons of stainless steel components and pool walls made with partially recycled PVC – in 36 days.
Athletes are taking to TikTok in “joyful relatability” posting room tours and videos unboxing their sponsored kit. Down to earth content and behind-the-scenes energy are drawing an audience who haven’t connected to mainstream sport before. The Olympics is for everyone!
*When you share something life almost immediately feels more meaningful. Because you are communicating in a positive and giving way. Rewarding for both the Sharer and the Sharee.
